ROG Xbox Ally - Launch Campaign

I contributed as a 3D artist to the groundbreaking reveal campaign for the **ROG Xbox Ally**, the first Xbox gaming handheld device resulting from Microsoft and Asus's strategic partnership. This high-profile project was announced during the Xbox Games Showcase in June 2025.

Working with **Lobo.cx** as the production studio and **Droga5** as the creative agency, I was responsible for **3D animations, complex simulations, look development, and final rendering**. The project demanded meticulous attention to detail in showcasing the cutting-edge gaming handheld technology while maintaining the premium aesthetic expected from both Xbox and ROG brands.

My technical contributions included developing sophisticated visual treatments that highlighted the device's innovative features, creating dynamic product animations that captured the essence of portable gaming power, and executing high-quality renders that brought the campaign vision to life.

The campaign successfully introduced this revolutionary gaming device to the market, marking a significant milestone in handheld gaming technology.

**Partnership with:** [Lobo.cx](https://lobo.cx)
For more information, visit Lobo's website.