I collaborated with Lobo.cx as a 3D artist, contributing to an ambitious visual campaign that transformed pure data into captivating art. Working alongside TBWA\Chiat\DAY LA, we crafted an epic sensory journey celebrating the partnership between Oracle and AMD's cutting-edge data management technology.
My role focused on creating complex 3D animations, particle simulations, and XParticles systems that brought abstract data concepts to life. The project demanded intricate particle work, dynamic ribbon systems, and sophisticated strand animations that visualized the immense computational power of the Exadata X10M database machine.
The visual narrative progressed from cosmic darkness to a spectacular culmination—a data-driven Big Bang representing the birth of next-generation database technology. Through detailed particle choreography and advanced simulation techniques, we created a vast, grandiose experience that felt both cosmic and deeply technical.
Partnership with: Lobo.cx
For more information, visit Lobo's website.